Ran Liu
Most of my work is understanding something complicated deeply enough to make it simple. Then I look for evidence that it worked, in the numbers or in how people actually use it.
[ Story ]
I started as a software engineer building enterprise BI software. I liked the building, but had no idea how it landed for the people using it. That's what pulled me into UX, where I've spent the next decade on complex SaaS for enterprise and prosumer users.
I never stopped being both: an artist's eye for what should feel right, an engineer's mind for proving it does. I build design systems, I still ship PRs, and I don't call anything done until there's evidence — a conversion number when there's traffic, ten customer calls when there isn't.
Product design or growth, 0→1 or scale — it's the same job: understand the problem, find the evidence, check you were right.
Here's what that's looked like.
[ Work ]